
Burt’s Bees Cosmetics
Allegations: Falsely representing cosmetics as natural when they contain substances that are harmful to human health
Frederick et al. v. Perrigo Co.
22-cv-1333, S.D. Cal.
(Sept. 2022)
Burt’s Bees Infant Formulas
Products do not contain enough powder to make the advertised number of bottles
Pending
Allegations: Falsely representing cosmetics as natural when they contain substances that are harmful to human health
Allegations: Falsely marketing products as containing “ingredients from nature” that are obtained using “responsible sourcing” methods when the products contain harmful chemicals
Allegations: Falsely marketing products as safe and effective whitening toothpastes when scientific studies show that charcoal toothpastes do not whiten teeth, are “overly abrasive” and damage tooth enamel
Allegations: Falsely marketing products as “99.7 % Natural”
Allegations: Products make fewer bottles of formula than advertised
Allegations: Failing to disclose that products contain harmful ingredients
Allegations: False natural claims
New ads came and went amid increased attention on U.S. auto manufacturing industry.
Patrick Coffee, The Wall Street Journal
Patrick Coffee, The Wall Street Journal
Pet-safe and eco-friendly claims may be streaky.
Ads don’t always give the full picture.