April Fools: How Some Companies Prank Consumers with Common Marketing Terms
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Bridal Warehouse Wedding Gowns
In January 2014, a class-action lawsuit was filed against Bridal Warehouse for, among other things, allegedly misrepresenting its wedding gowns as new. The named plaintiff claims that she special ordered a new dress and paid a premium to have it shipped directly from the manufacturer when, in reality, she received a dress that had been used in another Bridal Warehouse showroom. (Witak v. Bridal Warehouse Inc., Jefferson Circuit Court in Louisville, Kentucky).
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