Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
In January 2014, a class-action lawsuit was filed against Bridal Warehouse for, among other things, allegedly misrepresenting its wedding gowns as new. The named plaintiff claims that she special ordered a new dress and paid a premium to have it shipped directly from the manufacturer when, in reality, she received a dress that had been used in another Bridal Warehouse showroom. (Witak v. Bridal Warehouse Inc., Jefferson Circuit Court in Louisville, Kentucky).
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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