FTC Cracks Down on Forever Living Following Years of Deception
Settlement comes after TINA.org exposed thousands of deceptive income claims.
Dotson et al. v. Brickell Brands, LLC
25-cv-8385, C.D. Cal.
(June 2025)
Brickell personal care products, including Styling Hair Powder, Styling Gel, Retinol Facial Serum, Reliving Dandruff Shampoo, Rejuvenating Anti-Aging Gel Moisturizer, and Acne Controlling Face Wash
Falsely marketing products as “All Natural” when they contain synthetic ingredients
Pending
Settlement comes after TINA.org exposed thousands of deceptive income claims.
TINA.org sheds light on confusing and misleading brightness claims.
Brant James, Ingame
Company becomes the latest to leave the industry.
The FTC’s Negative Option Rule do-over – and what’s at stake.