
Breyers Natural Vanilla Ice Creams
Allegations: Falsely marketing that the vanilla flavor in products comes from the vanilla plant
Vizcarra et al v. Unilever United States, Inc.
20-cv-2777, N.D. Cal.
(April 2020)
Breyers Natural Vanilla Ice Cream
Falsely marketing the exclusive flavoring ingredient is vanilla when most of the flavor does not come from vanilla beans
Pending
Allegations: Falsely marketing that the vanilla flavor in products comes from the vanilla plant
Allegations: Misleadingly marketing products as mint ice cream when the ingredients list does not identify any mint ingredients
Allegations: Misleadingly marketing ice cream as vanilla
Illegal claims that company’s products prevent hair loss also need to go.
Class-action lawsuit asks: Where’s the mint?
Ingredients contradict claims that frozen dessert is ‘non-GMO, vegan and gluten-free.’
Spoiler: It’s not so much the overall care that is plant-based but rather specific moisturizing ingredients.
It’s disingenuous for brands to suggest they are boycotting a platform and then still run ads on that platform.