Deception at the Cannes Lions Festival
Misleading campaigns highlight this year’s big ad event.
BowFlex Adjustable Dumbbells
Case Name (Date)
Ahearn et al. v. Johnson Health Tech Trading, Inc. et al.
25-cv-3435, E.D.N.Y.
(June 2025)
Cosin et al. v. Johnson Health Tech Retail, Inc.
25-cv-5085, N.D. Cal.
(June 2025)
Product/Service
BowFlex adjustable dumbbells
Allegations
Advertising products as reliable and safe for weightlifting without disclosing that the weight plates can detach and dislodge from the handle during use due to a defect in the locking mechanism
Status
Pending
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