Clorox Splash-Less Bleach
Less splash, more confusing marketing.
BodyTech Supplements
In September 2014, a class-action lawsuit was filed against Vitamin Shoppe for allegedly misleadingly advertising dietary supplements, including BodyTech Whey Tech Pro 24, BodyTech 100% Casein, and Bodytech Primal Pro. According to the complaint, the company markets the products as “highly digestible protein products” when, in reality, they do not provide the promised benefits because the company under-doses the digestive enzyme Aminogen® and falsely claims that lactase helps the absorption and digestion of protein. (Segovia et al v. Vitamin Shoppe, Inc., Case No. 14-cv-07061, S. D. NY.).
For more information about other class-action lawsuits filed against Vitamin Shoppe and TINA.org’s coverage of the company, click here.
To learn more about protein supplements, click here.
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