A Brand Story
Be wary of questionable and deceptive claims in origin stories.
In August 2017, a class-action lawsuit was filed against Boar’s Head for allegedly deceptively marketing cheeses as natural when, according to plaintiffs, they contain unnatural, genetically modified organisms (GMOs). (Forsher et al v. Boar’s Head Provisions Co., Inc., Case No. 17-cv-4974, N. D. CA.)
For more information about natural claims and TINA.org’s coverage of the topic, click here.
Be wary of questionable and deceptive claims in origin stories.
Mounting lawsuits accuse Meta of breaking privacy promises.
Breaking down the fine print of this March Madness commercial.
Advertised $19.99 price deserves an official review.
When the sale price is the regular price.