With Personalized Pricing, Disclosure Is a Start, But Not a Finish Line
TINA.org and other consumer advocates file comment with FTC.
Belk
Case Name (Date)
Davis et al. v. Belk, Inc.
25-cv-414, W.D.N.C.
(June 2025)
McBride et al. v. Belk Inc.
25-cv-432, W.D.N.C.
(June 2025)
Product/Service
Belk
Allegations
Misrepresenting that the company safeguards consumers’ personal information when it failed to do so and there was a data breach in May 2025
Status
Pending
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