Axe Antiperspirants
Allegations: Deceptively marketing that products provide “Anti Marks Protection” when the active ingredient actually causes white marks and yellow stains
Axe Anti-Marks Antiperspirants
October 2019: This case was transferred to federal court. (Case No. 19-cv-2723, E. D. MO.)
July 2019: A class-action lawsuit was filed against Unilever for allegedly falsely marketing that its Axe Anti Marks Protection line of antiperspirants provides protection from and do not produce white marks and yellow stains when, according to plaintiffs, the active ingredient (aluminum zirconium tetrachlorohydrex GLY) causes white marks and yellow stains on clothing. (Crepps et al v. Conopco, Inc. d/b/a Unilever, Case No. 19JE-CC00489, Missouri State Court – Jefferson County)
For more of TINA.org’s coverage of the marketing of deodorants, click here.
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Packaging of Degree, Dove and Axe
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