
Aveeno Makeup Removing Wipes
Allegations: Falsely marketing products as 100% plant-based when they contain synthetic, non-plant ingredients
July 2015: The Smith action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed.
December 2014: This action was consolidated with a related lawsuit filed against Johnson & Johnson (Goldemberg v. Johnson & Johnson Consumer Companies) for pretrial proceedings.
September 2014: A federal judge transferred this action to a New York court. (Case No. 14-cv-7506, S. D. NY.)
May 2014: A class-action lawsuit was filed against Johnson & Johnson for allegedly falsely advertising Aveeno personal care products – including Aveeno Active Natural Creamy Moisturizing Oil with Natural Colloidal Oatmeal and Pure Oat Oil and Aveeno Active Naturals Clear Complexion Daily Moisturizer with Total Soy Complex – as natural when, according to plaintiffs, they contain harmful, unnatural, and synthetic ingredients. (Smith et al v. Johnson & Johnson Consumer Companies, Inc., Case No. 14-cv-223, N. D. FL.)
For more information about natural claims, click here.
Allegations: Falsely marketing products as 100% plant-based when they contain synthetic, non-plant ingredients
Allegations: Failing to disclose products contain the carcinogen benzene
Allegations: Misleadingly marketing products as specially made for babies when they contain the same formulation as the adult versions
Allegations: Failing to disclose sunscreens contain the carcinogen benzene
Lawsuits claim infant-specific products aren’t any different than acetaminophen medications for older children.
NAD inquiry finds supporting evidence lacking.
The dirt on beauty and personal care products marketed as “clean.”
These claims are tough to swallow.
Be wary of claims to restore or rebuild tooth enamel as once it is lost, it is gone forever.