
Aveeno Makeup Removing Wipes
Allegations: Falsely marketing products as 100% plant-based when they contain synthetic, non-plant ingredients
April 2013: The case was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.. The reasons for the dismissal have not been disclosed.
August 2012: A false advertising class-action lawsuit was filed against Johnson & Johnson (and amended in December 2012) alleging that the high SPF Aveeno products were falsely advertised as offering more sun protection than lower SPF sunscreen products when, in reality, they don’t provide any more benefit than SPF 50 sunscreen products. The lawsuit also challenges Johnson & Johnson’s use of the terms “sunblock,” “waterproof,” and “long-lasting protection.” (Guillermina Contreras v. Johnson and Johnson Consumer Companies, Inc., Case No. 12-cv-7099, C. D. CA.)
Allegations: Falsely marketing products as 100% plant-based when they contain synthetic, non-plant ingredients
Allegations: Failing to disclose products contain the carcinogen benzene
Allegations: Misleadingly marketing products as specially made for babies when they contain the same formulation as the adult versions
Allegations: Failing to disclose sunscreens contain the carcinogen benzene
Lawsuits claim infant-specific products aren’t any different than acetaminophen medications for older children.
NAD inquiry finds supporting evidence lacking.
The dirt on beauty and personal care products marketed as “clean.”
These claims are tough to swallow.
Be wary of claims to restore or rebuild tooth enamel as once it is lost, it is gone forever.