
Aveeno Makeup Removing Wipes
Allegations: Falsely marketing products as 100% plant-based when they contain synthetic, non-plant ingredients
June 2017: This case was administratively closed because the parties reached a settlement agreement and asked for 30 days to memorialize the agreement in writing. The terms of the agreement have not been disclosed.
Later in June, the case was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed.
February 2014: An amended complaint making the same allegations (i.e., sunscreen products are marketed as natural when they contain unnatural, synthetic ingredients) was filed.
October 2013: A class-action lawsuit was filed against Johnson & Johnson Consumer Companies, Inc. for allegedly falsely representing that its products –including the Aveeno® Brand Natural Protection Sunscreen Products – are “natural” when the products actually contained synthetic ingredients. (Langan et al. v. Johnson & Johnson Consumer Companies, Inc., Case No. 13-cv-01470, D. CT.).
For more information about natural claims, click here.
Allegations: Falsely marketing products as 100% plant-based when they contain synthetic, non-plant ingredients
Allegations: Failing to disclose products contain the carcinogen benzene
Allegations: Misleadingly marketing products as specially made for babies when they contain the same formulation as the adult versions
Allegations: Failing to disclose sunscreens contain the carcinogen benzene
Lawsuits claim infant-specific products aren’t any different than acetaminophen medications for older children.
NAD inquiry finds supporting evidence lacking.
The dirt on beauty and personal care products marketed as “clean.”
These claims are tough to swallow.
Be wary of claims to restore or rebuild tooth enamel as once it is lost, it is gone forever.