
Aveeno Makeup Removing Wipes
Allegations: Falsely marketing products as 100% plant-based when they contain synthetic, non-plant ingredients
September 2013: The named plaintiffs voluntarily dismissed this action When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.. The reasons have not been disclosed.
January 2013: Another class-action lawsuit was filed against Johnson & Johnson, this time concerning its Aveeno Baby Natural Protection Lotion Sunscreen with Broad Spectrum: SPF 30 and SPF 50, its Aveeno Natural Protection Lotion Sunscreen with Broad Spectrum: SPF 30 and SPF 50, and its Aveeno Baby Natural Protection Face Stick with Broad Spectrum: SPF 50 and SPF 50+. The complaint alleges that the products’ labels misleadingly state “natural protection” and “100% naturally sourced sunscreen ingredients,” when, in actuality, the products contain unnatural, synthetic ingredients. (Langan et al. v. Johnson & Johnson Consumer Cos., Inc., Case No. 3:13-cv-00570, D. NJ.)
Allegations: Falsely marketing products as 100% plant-based when they contain synthetic, non-plant ingredients
Allegations: Failing to disclose products contain the carcinogen benzene
Allegations: Misleadingly marketing products as specially made for babies when they contain the same formulation as the adult versions
Allegations: Failing to disclose sunscreens contain the carcinogen benzene
Lawsuits claim infant-specific products aren’t any different than acetaminophen medications for older children.
NAD inquiry finds supporting evidence lacking.
The dirt on beauty and personal care products marketed as “clean.”
These claims are tough to swallow.
Be wary of claims to restore or rebuild tooth enamel as once it is lost, it is gone forever.