Princeton Consumer Research
The bottom line? PCR works with companies to arrive at their desired results.
Apple Lightning Connector
February 2014: This action was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have not been disclosed.
November 2013: A class-action lawsuit was filed against Apple, Inc. for allegedly falsely advertising its Lightning connector, a cable used to synchronize content on and charge hardware devices. Specifically, plaintiffs claim that the company advertises the product as “more durable than the previous connector” when, in reality, the defective design causes it to fray, break, deteriorate, and fail. (Roman et al v. Apple, Inc., Case No. 13-cv-05437, N. D. CA.).
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