
The FTC Needs to Implement a Deceptive Earnings Claims Rule
Consumers can’t afford to go it alone when it comes to atypical income claims.
In December 2013, a federal judge dismissed a class-action lawsuit against Blue Diamond Growers alleging that the company mislabels Almondmilk products. According to the complaint, the company labels various Almondmilk products – including Almond Breeze Almondmilk Chocolate (refrigerated) and Almond Breeze Almondmilk Vanilla Unsweetened (refrigerated) – as “all natural” when they actually contain artificial ingredients and as containing “evaporated cane juice” when they really contain sugar. The judge dismissed the complaint finding that the plaintiffs did not adequately show that there was $5 million in controversy. (Melvin et al v. Blue Diamond Growers, Case No. 13-cv-01746, C. D. CA.).
For more information about other class-action lawsuits regarding Almond Breeze products and TINA.org’s coverage of the topic, click here.
For more information about other class-action lawsuits against Blue Diamond Growers and TINA.org’s coverage of the company, click here.
Consumers can’t afford to go it alone when it comes to atypical income claims.
Key phrase: “up to.” The average reward is only five bucks.
Cecilia D’Anastasio, Bloomberg
The MLM has been making deceptive earnings claims for the past decade.
Is it a nonprofit or for-profit law school?