Adore Me
TINA.org investigated the marketing of Adore Me, a web-based lingerie company, and found that it used deceptive marketing tactics, including ads that deceptively promoted product prices that were only available…
Adore Me’s Automatic Renewals
August 2016: The named plaintiff withdrew the complaint and voluntarily dismissed this case When a complaint is dismissed with prejudice, it cannot be refiled.. The reasons for the dismissal have not been disclosed.
November 2015: A class-action lawsuit was filed against Adore Me, an online lingerie company, for, among other things, allegedly failing to adequately disclose the terms and conditions of its automatic renewal and charging consumers without their consent. The lawsuit was transferred to federal court in December 2015. (Prukala et al v. Adore Me, Inc. and John Does 1-10, and Corporations X, Y, Z, Case No. 15-cv-2427, M. D. PA.)
For more information about Adore Me and TINA.org’s coverage of the company, click here.
For more information about other class-action lawsuits regarding automatic renewal offers and TINA.org’s coverage of the issue, click here.
Legal Action
Class-Action Tracker
Adore Me’s Marketing of Automatic Renewals
Adore Me’s VIP Membership
The Latest
FTC Announces New ‘Click to Cancel’ Provision for Subscriptions
TINA.org supported effort and applauds updated rule.
US retailers’ members-only programs under scrutiny with Amazon lawsuit
Arriana McLymore and Katherine Masters, Reuters
The Cost of Doing Business
Comparing the amount companies agree to pay to settle deceptive marketing charges with their annual revenue.
Marketers Downplay Consumer Harm Caused by Negative Option Offers
Marketers are attempting to put a positive spin on the negative option.
California Is Latest to Strip Down Adore Me’s Deceptive Marketing
Online retailer agrees to pay a minimum of $200,000 in restitution to settle California action.