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The Hershey Company
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These Super Bowl LVIII Advertisers Have Been Taken to Court for Deceptive Marketing
Several of this year’s Super Bowl advertisers have run into legal trouble for alleged deceptive marketing.
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Not So Sweet: The Deceptive Marketing of Candy
Sometimes the trick is the treat.
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2020 Reasonable Consumer Quiz
See how you stack up.
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Reese’s Pieces Peanut Butter Cups
Pieces in cups are but fragments of those advertised.
Class-Action Tracker
![](https://truthinadvertising.org/wp-content/uploads/2024/06/Pirates-Booty-Aged-White-Cheddar-Corn-Puffs.jpg)
Pirate’s Booty
Allegations: Falsely marketing that products contain no preservatives
![](https://truthinadvertising.org/wp-content/uploads/2024/01/Reeses-Peanut-Butter-Pumpkins.jpg)
Reese’s Shaped Candies
Allegations: Falsely representing on product packaging that several shapes contain carved out artistic designs when there are no carvings on the actual products
![](https://truthinadvertising.org/wp-content/uploads/2024/03/Lilys-Salted-Almond-Milk-Chocolate.jpg)
Lily’s “Stevia Sweetened” Chocolates
Allegations: Misleadingly marketing products as “Stevia Sweetened”
![](https://truthinadvertising.org/wp-content/uploads/2023/01/Hersheys-Special-Dark-Mildly-Sweet-Chocolate.jpeg)
Hershey’s and Lily’s Chocolates
Allegations: Failing to disclose that products contain harmful chemicals
![](https://truthinadvertising.org/wp-content/uploads/2018/10/Brookside-Dark-Chocolate-Acai-and-Blueberry.jpg)
Brookside Dark Chocolates with Fruits
Allegations: Falsely marketing that products contain “no artificial flavors”
![](https://truthinadvertising.org/wp-content/uploads/2022/02/Mars.jpg)
Chocolate from Mars, Hershey’s, Nestle, and Others
Allegations: Misleadingly representing that companies would “phase out” and stop using forced child labor when they continue to use child labor to harvest cocoa
![](https://truthinadvertising.org/wp-content/uploads/2019/07/White-Kit-Kat-Bars.jpg)
White Kit Kat Bars
July 2020: A federal judge dismissed this case for lack of subject matter jurisdiction. The judge further concluded that allowing plaintiffs to amend their complaint would be futile because “reasonable…
![](https://truthinadvertising.org/wp-content/uploads/2019/07/White-Reeses-Peanut-Butter-Cups.jpg)
White Reese’s Peanut Butter Cups
October 2020: A federal judge dismissed the complaint for failure to state a claim finding that reasonable consumers would not be misled into believing that the product contains white chocolate.…
![](https://truthinadvertising.org/wp-content/uploads/2017/06/Reeses-Pieces.jpg)
Boxes of Reese’s Pieces and Whoppers Candy
February 2018: A federal judge granted The Hershey Company’s motion for summary judgment finding that the named plaintiff failed to show that the allegedly deceptive practice caused him injury because…
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Pirate’s Booty
December 2014: All six cases were voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed. Click on the…
![](https://truthinadvertising.org/wp-content/uploads/2017/07/Pirates-Booty-Aged-White-Cheddar.jpg)
Pirate’s Booty Aged White Cheddar Snacks
A class-action lawsuit was filed against B&G Foods and Pirate Brands for allegedly deceptively using You know when you buy a big bag of chips, and you’re all psyched for…