
LVMH
Brands
Evidence
The Latest

Ad or Not? Beyoncé and Tiffany & Co.
Why Queen B may need to “Check on It” before endorsing brands on Insta.

Valentine’s Day Deception: Don’t Fall for These Bad Ads
From “Belgian” chocolates made in the U.S. to knockoff engagement rings, be wary of these roadblocks to love.

Reality Check: TINA.org Calls on FTC to Address Virtual Influencers
Why the FTC should consider virtual influencers as it reviews its Endorsement Guides.

Ad or Not? James Charles and Various Beauty Brands
Influencer gets FTC rules on disclosure wrong.

Ad or Not? Snapchat and DJ Khaled
Is DJ Khaled the key endorser on Snapchat?

Ad or Not? Oscars Edition
Paid endorsement or uncompensated editorial content? These celeb social media posts are tough to tell.

Zombie Endorsements
Deceased actors brought back to star in advertisements.

Tiffany Accuses Costco of Selling Knockoff Rings
A Costco store in Huntington Beach, Calif. sold diamond rings promoted as Tiffany rings for a steep discount, making them seem like a real steal.