Naomi Campbell Instagram Database investigated 21 social media influencers who have received two FTC letters notifying them of their legal obligation to clearly and conspicuously disclose their relationships with brands when promoting products or services on social media platforms, such as Instagram. collected more than 1,400 ads from 20 of the 21 influencers collectively promoting more than 500 companies between May 2017 and December 2018, each of which lack appropriate disclosures of the influencers’ material connections to the brands promoted.

Below is a sampling of Naomi Campbell’s inadequately disclosed Instagram ads. For posts that were accompanied by lengthy captions, opened the full caption by clicking on “more” prior to capturing the post. Thus, the view presented below is not necessarily what a consumer would see when scrolling through an Instagram feed, highlighting the importance of placing disclosures at the beginning of a caption. Further, in some of the posts captured by, Instagram’s built-in disclosure tool was used but, in those cases, the disclosure is separated from the caption and the image and is thus not sufficient. has also collected evidence that Naomi Campbell has a material connection to the brand(s) in the posts that must be clearly and conspicuously disclosed. (To view such evidence, click on each brand name below.) audited these findings in February 2019. Any Instagram posts that had been taken down or edited to clearly and conspicuously disclose the influencer’s material connection as of that time are shown below in gray.

Company Name Ad Video Live Link
Alexandre Vauthier Alexandre Vauthier 9-23-2017 Alexandre Vauthier 9-23-2017 Live
Alexandre Vauthier 11-14-2017 Alexandre Vauthier 11-14-2017 Live
Alexandre Vauthier 1-26-2018 Alexandre Vauthier 1-26-2018 Live
Alexandre Vauthier 3-5-2018 Alexandre Vauthier 3-5-2018 Live
Alican Icoz Alican Icoz 3-31-2018 Alican Icoz 3-31-2018 Live
Ara Vartanian Ara Vartanian 5-27-2018 Ara Vartanian 5-27-2018 Live
Ara Vartanian 7-5-2018 Ara Vartanian 7-5-2018 Live
Burak Uyan Burak Uyan 4-2-2018 Burak Uyan 4-2-2018 Live
Burberry (Video) Burberry 11-14-2018 Video Burberry 11-14-2018 Live
Burberry 11-20-2018 Burberry 11-20-2018 Live
Bulgari Bulgari 3-5-2018 Bulgari 3-5-2018 Live
Calvin Klein Calvin Klein 6-4-2018 Calvin Klein 6-4-2018 Live
Cheng Cheng 10-28-2017 Cheng 10-28-2017 Live
Cuneyt Akeroglu Photography Cuneyt Akeroglu Photography 12-13-2017 Cuneyt Akeroglu Photography 12-13-2017 Live
Cuneyt Akeroglu Photography 12-18-2017 Cuneyt Akeroglu Photography 12-18-2017 Live
Cuneyt Akeroglu Photography 12-27-2017 Cuneyt Akeroglu Photography 12-27-2017 Live
Dior Dior 11-10-2017 Dior 11-10-2017 Live
Dolce & Gabbana Dolce & Gabbana 4-9-2018 Dolce & Gabbana 4-9-2018 Live
Dolce & Gabbana 4-23-2018 Dolce & Gabbana 4-23-2018 Live
Dolce & Gabbana 7-6-2018 Video Dolce & Gabbana 7-6-2018 Live
Duro Olowu Duro Olowu 4-6-2018 Duro Olowu 4-6-2018 Live
Elie Top Elie Top 10-7-2017 Elie Top 10-7-2017 Live
Elie Top 1-19-2018 Elie Top 1-19-2018 Live
For Restless Sleepers For Restless Sleepers 7-6-2017 For Restless Sleepers 7-6-2017 Live
Hairstylist Ro Morgan Hairstylist Ro Morgan 10-30-2017 Hairstylist Ro Morgan 10-30-2017 Live
Iris van Herpen Iris van Herpen 1-19-2018 Iris van Herpen 1-19-2018 Live
Iris van Herpen 2-25-2018 Iris van Herpen 2-25-2018 Live
Jean Paul Gaultier Jean Paul Gaultier 11-3-2017 Jean Paul Gaultier 11-3-2017 Live
Jean Paul Gaultier 1-7-2018 Jean Paul Gaultier 1-7-2018 Live
JETFLUX JETFLUX 10-4-2017 JETFLUX 10-4-2017 Live
KAWS KAWS 8-17-2018 KAWS 8-17-2018 Live
La Perla La Perla 1-8-2018 La Perla 1-8-2018 Live
Laurence Airline Laurence Airline 4-4-2018 Laurence Airline 4-4-2018 Live
Maison Alaia Maison Alaia 12-5-2017 Maison Alaia 12-5-2017 Live
Maison Alaia 12-28-2017 Maison Alaia 12-28-2017 Live
Maison Alaia 4-25-2018 Maison Alaia 4-25-2018 Live
Maison Alaia 4-29-2018 Maison Alaia 4-29-2018 Live
Maison Alaia 7-14-2018 Maison Alaia 7-14-2018 Live
Manish Malhotra World Manish Malhotra World 12-2-2017 Manish Malhotra World 12-2-2017 Live
Marianne Fassler Marianne Fassler 12-1-2018 Marianne Fassler 12-1-2018 Live
Modes and More Vintage Modes and More Vintage 3-31-2018 Modes and More Vintage 3-31-2018 Live
MONSE MONSE 11-13-2017 MONSE 11-13-2017 Live
Neil Lane Jewelry Neil Lane Jewelry 1-7-2018 Neil Lane Jewelry 1-7-2018 Live
Off-White Off-White 2-12-2018 Off White 2-12-2018 Live
Pat McGrath Labs (Video) Pat McGrath Labs 6-24-2017 Video Pat McGrath Labs 6-24-2017 Live
Pat McGrath Labs 7-22-2017 Pat McGrath Labs 7-22-2017 Live
Pat McGrath Labs 7-29-2017 Video Pat McGrath Labs 7-29-2017 Live
Pat McGrath Labs 11-23-2017 Pat McGrath Labs 11-23-2017 Live
Pat McGrath Labs 12-5-2017 Pat McGrath Labs 12-5-2017 Live
Pat McGrath Labs 12-14-2017 Pat McGrath Labs 12-14-2017 Live
Pat McGrath Labs 10-9-2018 Video Pat McGrath Labs 10-9-2018 Live
Piaget Piaget 5-29-2017 Piaget 5-29-2017 Live
Pierre Cardin Pierre Cardin 2-19-2018 Pierre Cardin 2-19-2018 Live
Pirelli Pirelli 7-20-2017 Pirelli 7-20-2017 Live
Poiret Poiret 5-14-2018 Poiret 5-14-2018 Live
Ralph and Russo Ralph and Russo 6-2-2017 Ralph and Russo 6-2-2017 Live
Ronald van der Kemp Ronald van der Kemp 2-25-2018 Ronald van der Kemp 2-25-2018 Live
Rumble Boxing Rumble Boxing 10-10-2017 Rumble Boxing 10-10-2017 Live
Sara Battaglia Sara Battaglia 4-1-2018 Sara Battaglia 4-1-2018 Live
Sara Battaglia 5-11-2018 Sara Battaglia 5-11-2018 Live
SUKEINA SUKEINA 4-29-2018 SUKEINA 4-29-2018 Live
SUKEINA 5-3-2018 SUKEINA 5-3-2018 Live
Tiffany and Co Tiffany and Co 5-3-2018 Tiffany and Co 5-3-2018 Live
Tomas Herold Photography Tomas Herold Photography 5-30-2017 Tomas Herold Photography 5-30-2017 Live
Tomas Herold Photography 10-7-2017 A Tomas Herold Photography 10-7-2017 A Live
Tomas Herold Photography 10-7-2017 B Tomas Herold Photography 10-7-2017 B Live
Tomas Herold Photography 11-10-2017 Tomas Herold Photography 11-10-2017 Live
Versace Versace 5-24-2017 Versace 5-24-2017 Live
Versace 5-28-2017 Versace 5-28-2017 Live
Versace 11-5-2017 Versace 11-5-2017 Live
Versace 12-13-2017 Versace 12-13-2017 Live
Versace 12-14-2017 A Versace 12-14-2017 A Live
Versace 12-14-2017 B Versace 12-14-2017 B  Live
 Versace 12-18-2017 A Video Versace 12-18-2017 A Live
 Versace 12-18-2017 B Versace 12-18-2017 B Live
 Versace 12-20-2017 Video Versace 12-20-2017 Live
 Versace 12-27-2017 Versace 12-27-2017 Live
 Versace 1-24-2018 Versace 1-24-2018 Live