Ghost
TINA.org together with the UConn Rudd Center for Food Policy & Health investigated Ghost, LLC and found that it markets energy drinks and supplements to children despite the fact that the products are not intended for minors and may be harmful to them, fails to properly disclose that the products are only intended for healthy adults, makes unsubstantiated and unapproved health claims about its products, and uses deceptive social media influencer marketing.
Highlights
- Sent warning letter to company
- Filed complaint with the FTC and FDA
Timeline
2022
As of December 19
Ghost removes certain unsubstantiated and unapproved health claims from its website, including claims that its products can reduce anxiety and balance hormones, as well as some (but not all) cognitive enhancement claims.
December 14
TINA.org replies to Ghost’s CEO.
December 13
Ghost’s CEO responds to TINA.org regarding allegations of deceptive marketing.
December 12
TINA.org and the Rudd Center file a complaint with the FTC and FDA regarding Ghost’s deceptive marketing urging the agencies to take enforcement action.
December 2
TINA.org and the Rudd Center send a warning letter to Ghost, LLC notifying it of the groups’ findings and requesting that the company promptly cease deceptively marketing Ghost products.
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Ghost Energy Drinks Deceptively Marketed to Kids
MADISON, CONN. December 12, 2022 – A new investigation by ad watchdog TINA.org and the UConn Rudd Center for Food Policy & Health has found that “lifestyle sports nutrition brand” Ghost…
Class-Action Tracker
Ghost Candy-Flavored Energy Drinks
Allegations: Misleadingly marketing products as safe for children when they are not intended for and may be harmful to children
Ghost Nutritional Powders
Allegations: Deceptively representing the number of calories in one serving of Ghost products
Ghost Greens
Allegations: False natural claims