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Forever Living

TINA.org investigated Forever Living, an Arizona-based MLM company that sells a variety of aloe vera wellness products, and found that it has made atypical income claims to market its business opportunity, as well as deceptive health claims and undisclosed influencer marketing to promote products.

Highlights

  • Notified company of findings and applicable law
  • Filed complaint with FTC

Timeline

2024
February 14

As part of its 2023 investigation into 100 MLM companies, TINA.org notifies Forever Living of its findings that the company has used atypical income claims to market its business opportunity.

2022
May 4

TINA.org files complaint with the FTC after identifying more than 5,000 deceptive income claims used by the company and its high-level executives to promote the business opportunity, as well as undisclosed influencer posts to promote products.

2021
October 26

The FTC sends Forever Living a Notice of Penalty Offenses Concerning Money-Making Opportunities, as well as a Notice Concerning Endorsements and Testimonials.

June 30

TINA.org sends a letter to the FTC (and a copy to Forever Living, among others) regarding the need for a penalty offense program to address deception within the direct selling industry.

2017
December 18

TINA.org sends a letter to Forever Living (as part of TINA.org’s 2017 investigation into all DSA-member companies) informing it of TINA.org’s findings that the company is making false and unsubstantiated income claims to promote the business opportunity.

2016
November 11

TINA.org sends a letter to Forever Living (as part of its 2016 investigation into all DSA-member companies selling nutritional supplements) informing it of TINA.org’s findings that the company is making inappropriate health claims to market its products.

Evidence

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