The FTC is not anti-direct selling. It’s pro-truth in advertising.
The DSA misses the mark.
Blog
Opinions on a variety of deceptive marketing topics.
Most Recent Posts
The Direct Selling Association on Pyramid Schemes: Truth and Truthiness
Guest blog by Peter Vander Nat and William Keep.
Radio 104 Fest: It’s Not Really ‘Back’
What makes a fest? Let’s start with more than three bands.
The Enduring Primacy of Retail Sales in an MLM Context
POST HIGHLIGHTS • Meaning of Amway rules (1979), especially the “70% rule” and subsequent deterioration • Koscot (1975), Omnitrition (1996), and BurnLounge (2014) provide seminal rulings on the determination of…
TINA’s List
Readers have told us to look into these MLMs.
Settling Up: Vemma
A Vemma settlement with the FTC will likely take this form.
Vemma’s Version: Business Foolishness in the Extreme
Upon reading the transcript of the Sept. 15 court hearing re Vemma, which conveys the most unusual meanings that Vemma attributes to such common terms as customer, business opportunity, and…
Here’s How the Vemma Case Ends
Vemma unlikely to pursue long-drawn out court battle.
Former FTC Economist’s Response & Thoughts on Vemma
Getting to the bottom of affiliate vs. customer.
Former FTC Economist Calls for Federal Pyramid Scheme Rule
FTC case-by-case prosecution of pyramid schemes not enough to deter them.
What You Should Know about the FTC’s Action against Vemma
Having combed through the 200-plus pages that the FTC filed against Vemma Nutrition Company, Vemma International Holdings, Inc., Benson K. (B.K.) Boreyko, Tom Alkazin and his wife Bethany (defendants) in…