DSSRC’s Arbonne Decision Gets It Wrong
Council blesses MLM’s use of unsubstantiated earnings claims.
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Opinions on a variety of deceptive marketing topics.
Most Recent Posts
The Top Five Ways Super Bowl Ads Will Lie to You
57 Year Old Mom Looks 27!
I feel like the online version of the New York Times has me pegged. Or to say it another way, NYTimes’ cookies have tracked my online behavior such that its…
What’s Magic about this Ingredient in Energy Drinks?
Your browser does not support the video tag. Shocking news flash: the “energy” from energy drinks comes from caffeine, and not the other fluffy ingredients, such as the “B vitamins…
Yes, Mr. Wilson, Potato Chips are Fattening
I love potato chips. The ruffled ones with a little onion dip – now that’s heaven. But though I love potato chips dearly, they only enter our house once a…
A .org Does not a Non-Profit Make
Change.org, among other sites, has turned me into what some might call a charity slacktivist. Over the past year or so, from the comfort of my own couch, I’ve signed…
Ghost Orchids and Land Scams: A Review
The Orchid Thief, by Susan Orlean, leads us through exotic jungles, backyard gardens, and world-famous greenhouses all in search of the rare ghost orchid, Polyrrbiza lindenii. Notably, this endangered flower…
Kevin Trudeau – one heck of a salesman or one heck of a liar?
Self-described “consumer advocate” and “exposer of corporate and government corruption,” this convicted felon lost the latest round in his decade long battle with the FTC. On November 29, 2011, the…
Pop-Ups and the Bimbo Bear
I don’t like An advertisement that pops up in a new window when you’re browsing the internet. ads. They’re like someone interrupting you in the middle of a conversation –…
Naming Rights – The New Way to Support Our Country
For the next 25 years, MetLife has secured the naming rights for the new stadium where the New York Giants and Jets will play. Welcome to MetLife Stadium, football fans! …
How to Make a Cool $160 Million Through Deceptive Marketing
(U.S. Securities and Exchange Commission v. Citigroup Global Markets, Inc.) Step 1: Create a billion dollar fund by unloading assets you own that are soon to be (or are) worthless.…