DSSRC’s Arbonne Decision Gets It Wrong
Council blesses MLM’s use of unsubstantiated earnings claims.
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Opinions on a variety of deceptive marketing topics.
Most Recent Posts
Julia Roberts – “Pretty Woman” or Not?
Take a renowned fashion photographer, Mario Testino, and have him take photos of superstar, Julia Roberts, with lots of light (to flatter), and a soft focus and lower resolution (to…
The Lemonade Stand
Focused as I am on trying to protect us all from deceptive advertising, I’ve tried to enlighten my three children on the finer points of marketing and the horrors of…