Puffery – A Marketer’s Right To Lie
Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.
The Seven Best Things About Super Bowl Ads
Why we love to watch Super Bowl commercials.
| Bonnie Patten
- We haven’t already seen them 37 times.
- They’ll make us laugh.
- We’ll be watching them with friends.
- They don’t require you to know the rules of football.
- They’re so loud that the whole party will hear them.
- You’ll have something to talk about with the jocks on Monday morning.
- You don’t even have to watch the game to see the ads.
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