
Puffery – A Marketer’s Right To Lie
Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.
Why we love to watch Super Bowl commercials.
| Bonnie Patten
Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.
I was surprised when I learned that there are no specific rules or regulations governing alcohol advertising on television. While tobacco products are prohibited from advertising on TV altogether, it’s…
In today’s world it is getting tougher all the time to distinguish between marketing materials and art or entertainment.