Ad Alert

Universal Orlando

Promotion takes consumer for a ride.

universal orlando image reader Toni H. recently received this email from Universal Orlando touting a buy-one-park-to-park-ticket-get-two-free offer for its Islands of Adventure and Universal Studios theme parks.

But like a kid not tall enough to ride, when Toni called Universal Orlando to redeem the offer she said the resort denied her the promotion, saying it had been sent to her in error. Toni said the company pinned the mistake on the marketing department but refused to accept responsibility, at which point she contacted took a look at the fine print of the email offer, which vaguely stated in one section that  “Additional restrictions may apply and benefits are subject to change without notice.”

The fine print also disclosed that consumers must use the three park-to-park passes all within the same two-week period. So there’s no playing Quidditch on the Harry Potter and the Forbidden Journey ride in September and then again in late-fall (the travel period runs Sept. 1 – Dec. 21; the promotion expires Sept. 3). reached out to Universal Studios for comment but have not received a response.

Find more of our coverage on summer vacations here.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

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