“Success waits for no one.”
“Be part of something bigger than you.”
“Live your dreams.”
So says Multilevel Marketing – a way of distributing products or services in which the distributors earn income from their own retail sales and from retail sales made by their direct and indirect recruits. OXO Worldwide in a recent Google Hangout hosted by the top brass. But is it really possible to live your dreams as this Canadian company claims and make up to $50,000 a week selling and recruiting others to sell patches said to relieve pain, increase energy and promote a good night’s sleep?
A TINA.org review raised several red flags not only with health claims but income claims as well. Among them:
- Does it work?: OXO Worldwide asserts that the science behind its so-called real-time quantum-infused holograms is backed by “thousands of years of Eastern and Western medicine,” which, needless to say, is not very specific. When placed on acupressure points, the peel-and-stick holograms are said to shoot favorable signals “to every cell in your body.” But TINA.org could not find any clinical trials supporting the benefits of the holograms on OXO Worldwide’s website. In fact, the health claims are largely just backed by testimonials (more on the testimonials later).
- Dr. Oz: In lieu of independent clinical data, the company invokes the words of Dr. Oz, a TV doctor whose health advice has been questioned by Congress. “I think that energy and the use of energy in healing will be the biggest frontier in medicine over the next decade,” Dr. Oz, a notable TINA.org Wall of Shamer, is quoted as saying in the Hangout.
- Testimonials: Not only are the glowing testimonials the exceptions to what consumers mostly experience with the product (as OXO Worldwide’s parent company, Aroga Worldwide, notes in a legal disclaimer), the appended photos are stock images. Say hello to “smiling woman” Jennifer K. and “happy businessman” Rich Cuna. Hey guys.
- Pay to play: It’s $179.79 to get your foot in the door as an OXO Worldwide distributor. Another red flag? A possible emphasis on recruitment over product sales. Says Minh Ho, vice president of sales and marketing, in the Hangout: “This business is very simple: one left, one right and duplicate. That’s it. Period.” To find out how these requirements stack up when determining whether a company is a legitimate MLM or a pyramid scheme, click here.
- Whose millions?: Ho also claims in the Hangout that the OXO Worldwide team has “created many, many millionaires in the past and we’re going to do it again … let’s get you started and make your dreams come true.” But TINA.org combed through the company’s website and could not locate an income disclosure statement outlining what the majority of distributors make. If it’s indeed millions, wouldn’t OXO Worldwide want to share that information with prospective distributors?
Find more of our coverage on the MLM industry here.