Juice Organics

Juice Organics is on a mission. According to its website, that mission is to:

create the most luxurious and effective haircare products, made with the highest content of certified organic ingredients possible.

So for a brand with “Organics” in its name, “highest content” must mean 100 percent, right? Wrong. The legal standard that Juice Organics follows — the California Organic Products Act of 2003, or COPA — does not require that its products be even close to 100 percent organic to be marketed as organic or made with organic materials. COPA states:

Cosmetic products sold, labeled, or represented as organic or made with organic ingredients shall contain, at least 70 percent organically produced ingredients.

So while Juice Organics carries the words “made with certified organic ingredients” on the bottles of some of its shampoos and conditioners, there are numerous ingredients in its products that are not organic, including the following:

• behentrimonium methosulfate
• cetyl alcohol
• hydrolyzed barley protein
• hydrolyzed soy protein
• hydrolyzed wheat protein
• phenethyl alcohol
• phospholipids
• phytic acid
• potassium sorbate
• stearalkonium chloride
• stearyl alcohol
• sodium benzoate
• triethyl citrate

For more of TINA.org’s coverage of organic claims, click here.