Ad Alert

‘How We Trade Options’

This "free" book offer isn't exactly free and one reader said it almost cost her plenty.

Ad Alert

‘How We Trade Options’

With a combined net worth estimated at $75 million, Jon and Pete Najarian appear to know a thing or two about trading options. And now you can too with the brothers’ book, “How We Trade Options.” The best part: It’s free (sort of).

“Today we have a very special free gift for you,” the brothers say in a video on, which is embedded above. “So many viewers email us wanting to know our secrets on how we trade options. So we put our secrets into a new book.”

Screen Shot 2015-05-15 at 3.55.32 PMSo read the book and make an insane amount of money trading options, buy a yacht, a Tibetan mastiff, and retire rich in Los Altos Hills. Simple. But that’s not exactly how it panned out for one reader who said she ordered the “free” book after seeing an ad for it on CNBC. (“Free” because you still pay $9.99 shipping.)

“My credit card was charged $29.95 per month for seven months before I realized it,” Earlene H. told

Apparently, the customer service representative who handled Earlene’s order over the phone signed her up for a monthly e-newsletter subscription without her permission. talked to a representative who said callers are given the option during the ordering process to test out the e-newsletter for free for 30 days. After that, it’s $39.95 per month if you don’t call to cancel, the representative said. (Maybe the price went up since Earlene was charged.)

Earlene was eventually able to obtain a full refund, she said, but only after filing a complaint with her local chamber of commerce.

The takeaway: Be crystal clear about what you want and what you don’t want when ordering anything over the phone. And check those credit card statements often to avoid recurring unwanted charges.

Find more of our coverage on negative-option offers here.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

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