Ad Alert

B&H Photo reader says electronics store failed to honor 14 percent discount.

B&H banner ad

After viewing an LG camera on B&H Photo’s website, reader Jim D. said ads for the camera and other B&H gadgets started sprouting up on subsequent webpages (for which Jim has cookies to thank).

“Clearly they knew I was interested,” he said in an email.

On one webpage, a banner ad with the blue AdChoices symbol advertised the camera as 14 percent off. But when Jim clicked on the ad he said there was no such discount on the B&H website to which he was directed. In fact, the price — $199.99 — was the same as when he previously viewed the camera on the electronics site.

Jim initiated an online chat with a B&H customer service representative to find out why he wasn’t getting the advertised discount. He was told:

If this ad was located anywhere outside of our website, it is not valid. … Any ads or anything related to B&H outside of B&H’s website is out of our control. There is nothing we can do about that.

Jim was completely nonplussed.

“So apparently B&H’s position is that the ad is placed by some third party and they can’t control it?” he said. “And yet it’s an ad for B&H, which, when clicked, leads me to the B&H website?”

In response to a inquiry, Henry Posner, director of corporate communications at B&H, declined to comment on the ad but said he wanted to reach out to Jim. Here’s hoping Jim gets the deal that was advertised.

Find more of our coverage on electronics here.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

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