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Puffery – A Marketer’s Right To Lie

Consumer Basics

Puffery – A Marketer’s Right To Lie

Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.

Is That Ad Deceptive?

Consumer Basics

Is That Ad Deceptive?

A three-part test can help answer that question.

Federal Laws Governing Ads

Consumer Basics

Federal Laws Governing Ads

There are many federal laws that regulate advertisements in some way or another.

Self-regulation in the Alcohol Industry

Consumer Basics

Self-regulation in the Alcohol Industry

The alcohol industry’s self-regulation efforts have historically focused on three main areas – drunk driving, underage drinking, and problem drinking – and have achieved what many observers say is a…

The Interactive Advertising Bureau

Consumer Basics

The Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) is an organization of online advertising businesses. Since its inception in 1996, the IAB has developed guidelines, standards, and best practices for the online advertising…

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Puffery – A Marketer’s Right To Lie

Is That Ad Deceptive?

Federal Laws Governing Ads

Self-regulation in the Alcohol Industry

The Interactive Advertising Bureau