Consumer Healthcare Products Association Consumer Basics Consumer Healthcare Products Association The Consumer Healthcare Products Association is a large trade association that represents manufacturers and distributors of nonprescription, over-the-counter medicines and dietary supplements.
How Causewashing Deceives Consumers Consumer Basics How Causewashing Deceives Consumers For decades, brands have been supporting causes — or rather pretending to support causes — to boost sales.
Federal Laws Governing Ads Consumer Basics Federal Laws Governing Ads There are many federal laws that regulate advertisements in some way or another.
What to Know about Negative-Option Offers Consumer Basics What to Know about Negative-Option Offers Risk free trials may lead to repeated, unwanted charges to your credit card.
Celeb Endorsements Consumer Basics Celeb Endorsements Why is your favorite celebrity attracted to that specific product?
Free Doesn’t Usually Mean Free Consumer Basics Free Doesn’t Usually Mean Free There’s lots of strings attached to offers of free products and services.
Engagement Marketing Consumer Basics Engagement Marketing How companies get us to engage and form a relationship with the brand or product they are selling.