Search - Truth in Advertising

Tide purclean Detergent

Class Action

Tide purclean Detergent

Allegations: Falsely marketing the detergent as “plant based” when it contains ingredients that come from petroleum

Cascade Platinum

Ad Alert

Cascade Platinum

Detergent brand uses greenwashing in effort to convince consumers that running a less than full dishwasher is actually good for the environment.

Charmin Freshmates® Flushable Wipes

Class Action

Charmin Freshmates® Flushable Wipes

April 2019: A federal judge granted final approval of the settlement agreement. November 2018: A federal judge preliminarily approved a settlement agreement that would provide class members with monetary and…

Duracell LED Flashlights with Replacement Batteries

Class Action

Duracell LED Flashlights with Replacement Batteries

Allegations: Misleadingly advertising the amount of time Duracell LED flashlights provide light and the lifespan of the flashlights while in storage

Blowing the Whistle on These Super Bowl Advertisers’ Claims

Consumer News

Blowing the Whistle on These Super Bowl Advertisers’ Claims

Instant replay shows six instances in which Super Bowl 52 advertisers have fumbled ad claims.

Despite Boston-Made Claims, Many Gillette Products Wicked Imported

Consumer News

Despite Boston-Made Claims, Many Gillette Products Wicked Imported

TINA.org files FTC complaint over Gillette’s false and deceptive Made in the USA claims.

Several Brands of Flushable Wipes

Class Action

Several Brands of Flushable Wipes

In December 2017, a class-action lawsuit was filed against several manufacturers of flushable wipes – specifically, Costco, CVS, Kimberly-Clark, Procter & Gamble, Target, Walgreens, and Walmart – for allegedly falsely…

Febreze Plug-In Air Fresheners

Ad Alert

Febreze Plug-In Air Fresheners

NAD finds that air freshener’s “4=1” claims don’t add up.

Swiffer Swept up in Broom-Bashing Claims

Ad Alert

Swiffer Swept up in Broom-Bashing Claims

Self-regulatory body calls supporting evidence behind superiority claims “materially flawed.”

DayQuil Medicines with DXM

Class Action

DayQuil Medicines with DXM

Allegations: Misleadingly marketing medicines as “non-drowsy” when an ingredient in them causes drowsiness

Warranties on Gillette, Venus, Braun, and Oral-B Products

Class Action

Warranties on Gillette, Venus, Braun, and Oral-B Products

Allegations: Failing to timely disclose that warranties are conditioned upon using authorized repair services and replacement parts

Pampers Pure Protection Diapers

Class Action

Pampers Pure Protection Diapers

Allegations: Misleadingly marketing diapers as plant-based when more of the content comes from petroleum than from plants

Vicks ZzzQuil Pure Zzzs

Class Action

Vicks ZzzQuil Pure Zzzs

Allegations: Misleadingly marketing the amount of melatonin in supplements

Old Spice, Secret, Aussie, and Pantene Aerosol Products

Class Action

Old Spice, Secret, Aussie, and Pantene Aerosol Products

Allegations: Failing to disclose that products contain the carcinogen benzene

Febreze

Class Action

Febreze

Allegations: Falsely marketing that products “eliminate[] odors” when they do not

Pure by Gillette Shave Cream

Class Action

Pure by Gillette Shave Cream

Allegations: Falsely marketing products as pure

Bounty Select-A-Size Paper Towels

Class Action

Bounty Select-A-Size Paper Towels

Allegations: Products contain fewer paper towels than advertised

Oral-B Glide Dental Floss

Class Action

Oral-B Glide Dental Floss

Allegations: Misleadingly marketing products using the phrase “Pro-Health” when testing shows they likely contain chemicals that are harmful to humans and the environment

Tampax Pure Cotton Tampons

Class Action

Tampax Pure Cotton Tampons

Allegations: Misleadingly marketing Tampax Pure Cotton Tampons

Metamucil

Class Action

Metamucil

Allegations: Falsely marketing that products help support “Healthy Blood Sugar Levels,” “Appetite Control,” and “Digestive Health” when scientific evidence shows they don’t

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Tide purclean Detergent

Cascade Platinum

Charmin Freshmates® Flushable Wipes

Duracell LED Flashlights with Replacement Batteries

Blowing the Whistle on These Super Bowl Advertisers’ Claims

Despite Boston-Made Claims, Many Gillette Products Wicked Imported

Several Brands of Flushable Wipes

Febreze Plug-In Air Fresheners

Swiffer Swept up in Broom-Bashing Claims

DayQuil Medicines with DXM

Warranties on Gillette, Venus, Braun, and Oral-B Products

Pampers Pure Protection Diapers

Vicks ZzzQuil Pure Zzzs

Old Spice, Secret, Aussie, and Pantene Aerosol Products

Febreze

Pure by Gillette Shave Cream

Bounty Select-A-Size Paper Towels

Oral-B Glide Dental Floss

Tampax Pure Cotton Tampons

Metamucil