Puffery – A Marketer’s Right To Lie Blog Puffery – A Marketer’s Right To Lie Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.
7Up Agrees to Stop Making Antioxidant Claims Consumer News 7Up Agrees to Stop Making Antioxidant Claims Company agrees to stop adding vitamins to drinks.
eMug by eWater.com Ad Alert eMug by eWater.com Sometimes only one or two claims about a product seem suspicious. And then sometimes every single claim seems suspicious. The claims eWater.com makes about its eMug — only $84.50! —…
Popeye Says Eat Your Spinach Blog Popeye Says Eat Your Spinach Something amazing happened at our dinner table. My daughter got into a fight with her brother (that’s not the amazing part) about who could eat the last of the –…
When Natural is Really Just Mostly Natural Consumer News When Natural is Really Just Mostly Natural What’s 96-98% natural supposed to mean, anyway?
Weekly Legal Roundup Blog Weekly Legal Roundup During the week of February 4, 2013, digestion, food, and make-up bubbled to the top of the legal I-think-you’re-lying-to-me landscape. Three new false advertising class actions were filed: Maybelline was…
AriZona Beverages and Drink Mixes Class Action AriZona Beverages and Drink Mixes Allegations: False natural claims
Grimmway Products Class Action Grimmway Products Allegations: Misleadingly marketing that manufacturing processes benefit and restore the ecosystem
Vizzy Hint of Watermelon Strawberry Hard Seltzer Class Action Vizzy Hint of Watermelon Strawberry Hard Seltzer Allegations: Misleadingly marketing the ingredients and nutrients in hard seltzer beverages
Fresca Sparkling Black Cherry Citrus and Grapefruit Citrus Sparkling Soda Waters Class Action Fresca Sparkling Black Cherry Citrus and Grapefruit Citrus Sparkling Soda Waters Allegations: Misleadingly marketing products as “Sparkling Soda Water” and the flavoring ingredients in them
Lone River Ranch Water Class Action Lone River Ranch Water Allegations: Misleadingly marketing products as ranch water when the ingredient lists show that the drinks do not contain any tequila and contain an added sweetener
Topo Chico Ranch Water Class Action Topo Chico Ranch Water Allegations: Misleadingly marketing products as ranch water
Sambazon Fair for Life Certified Açaí Products Class Action Sambazon Fair for Life Certified Açaí Products Allegations: Falsely marketing products as ethically sourced and without using child labor
Puffery – A Marketer’s Right To Lie Consumer Basics Puffery – A Marketer’s Right To Lie Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.
CATrends: Where’s the Booze? Consumer News CATrends: Where’s the Booze? Lawsuits allege some hard truths.
How TINA.org Readers Helped Us Hold Deceptive Marketers Accountable in 2023 Consumer News How TINA.org Readers Helped Us Hold Deceptive Marketers Accountable in 2023 Consumer tips worth remembering.
What You Should Know about Apple Cider Vinegar Supplements Consumer News What You Should Know about Apple Cider Vinegar Supplements TINA.org explores the divide between the marketing and the science.