
Alpen “It’s The Grown Up Thing To Do”
This cereal mascot has seen it all and now it’s time for him to grow up.
In September 2013, consumers filed a class-action lawsuit against Late July Snacks LLC alleging that the company deceived them by representing that several products – including Classic Saltines Crackers, Classic Rich Crackers, Mini Cheddar Crackers Sandwich Crackers, Mini Peanut Butter Sandwich Crackers, Bite Size Cheddar Crackers, and several varieties of multigrain snack chips – contain “organic evaporated cane juice” when they actually contain sugar (also known as cane syrup). (Swearingen et al. v. Late July Snacks LLC, Case No. 13-cv-04324, N. D. CA.).
This cereal mascot has seen it all and now it’s time for him to grow up.
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