Search - Truth in Advertising

State-by-State Resources

Consumer Basics

State-by-State Resources

Where you can file complaints or research a business in your state.

Who Can You Complain to at the Federal Level?

Consumer Basics

Who Can You Complain to at the Federal Level?

A topic-by-topic list of federal agencies that deal with deceptive advertising.

What to Know about Sponsored Content

Consumer Basics

What to Know about Sponsored Content

It’s getting harder to distinguish advertisements from objective content.

Celeb Endorsements

Consumer Basics

Celeb Endorsements

Why is your favorite celebrity attracted to that specific product?

The Fine Print – Read It

Consumer Basics

The Fine Print – Read It

What the ad giveth, the fine print is not supposed to taketh away.

FDA Registered, Cleared, Approved: What’s the Difference?

Consumer Basics

FDA Registered, Cleared, Approved: What’s the Difference?

Medical devices like to tout their status with the FDA. But what’s behind these terms?

Service Contracts and Extended Warranties

Resources

Service Contracts and Extended Warranties

Is it worth it to pay extra for that extended warranty?

Infomercials

Resources

Infomercials

What to know before you bite on that revolutionary infomercial product.

Product Placement

Consumer Basics

Product Placement

Products that pop up in movies and television shows are often there for specific advertising reasons.

Sales, Bargains, Discounts

Consumer Basics

Sales, Bargains, Discounts

Shoppers face fictitious pricing, perpetual sales and more when trying to decipher a true bargain in the aisle.

U.S. Department of the Interior

Consumer Basics

U.S. Department of the Interior

The Department of Interior (DOI), established in 1849, is the federal department responsible for protecting the country’s natural resources and cultural heritage.

Deceptive Marketing 101: Recyclable Claims

Consumer Basics

Deceptive Marketing 101: Recyclable Claims

How products marketed as “recyclable” end up in landfills.

Bait & Switch Advertising

Consumer Basics

Bait & Switch Advertising

Advertised deals get consumers in the door but not necessarily the price or product they wanted.

Econsumer.gov

Consumer Basics

Econsumer.gov

Econsumer.gov, which was established in 2001, is a website where consumers can file complaints about online and related transactions with foreign companies.

Council for Responsible Nutrition

Consumer Basics

Council for Responsible Nutrition

The Council for Responsible Nutrition (CRN) is a trade association that represents dietary supplement manufacturers and ingredient suppliers.

The Subliminal Ad

Consumer Basics

The Subliminal Ad

Was that an ad that flashed by?

Viral Marketing

Consumer Basics

Viral Marketing

The marketing angle behind viral videos.

Food and Drug Administration

Consumer Basics

Food and Drug Administration

The U.S. Food and Drug Administration (FDA) is the federal agency that is responsible for protecting public health through regulation and supervision of several different types of products, including food…

U.S. Department of Transportation

Consumer Basics

U.S. Department of Transportation

The U.S. Department of Transportation (DOT), which began operation in 1967, deals with, you guessed it, transportation.As part of that mission, the ACPD is responsible for, among other things, ensuring…

Free Doesn’t Usually Mean Free

Consumer Basics

Free Doesn’t Usually Mean Free

There’s lots of strings attached to offers of free products and services.

Popular Searches

Close Filters

Product Category

Marketing Tactic

Resource Type

State-by-State Resources

Who Can You Complain to at the Federal Level?

What to Know about Sponsored Content

Celeb Endorsements

The Fine Print – Read It

FDA Registered, Cleared, Approved: What’s the Difference?

Service Contracts and Extended Warranties

Infomercials

Product Placement

Sales, Bargains, Discounts

U.S. Department of the Interior

Deceptive Marketing 101: Recyclable Claims

Bait & Switch Advertising

Econsumer.gov

Council for Responsible Nutrition

The Subliminal Ad

Viral Marketing

Food and Drug Administration

U.S. Department of Transportation

Free Doesn’t Usually Mean Free