What is Industry Self-Regulation? Consumer Basics What is Industry Self-Regulation? Self-regulating organizations can have varying impacts on the standards that are set for the way industries do business.
Puffery – A Marketer’s Right To Lie Consumer Basics Puffery – A Marketer’s Right To Lie Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.
Greenwashing Consumer Basics Greenwashing Many consumers prefer environmentally friendly products but greenwashing is rampant.
Endorsements and Testimonials Consumer Basics Endorsements and Testimonials What you need to know about these compelling marketing tactics.
Health Claims Consumer Basics Health Claims Consumers looking to improve their health need to be wary of deceptive marketing.