Is the Origin Story of GT’s Kombucha an Illegal Health Claim?

Oft-touted origin story implies that popular kombucha tea helps to cure cancer.

GT’s Kombucha Beverages

Brew Dr. Kombucha

O Organics Kombucha Beverages

Yogi Green Tea Kombucha

BC Kombucha Beverages

Allegations: Falsely marketing beverages as non-alcoholic when they actually contain alcohol

Better Booch Kombucha Beverages

Allegations: Beverages do not contain the characterizing flavoring ingredients indicated on the label

Bear’s Fruit Kombucha

Allegations: Misleadingly marketing products as non-alcoholic beverages that contain “just fruit & herbs” when they contain 92 to 286 percent more alcohol than the legal limit for non-alcoholic beverages

Health-Ade Kombucha and Other Beverages

Allegations: Falsely marketing products as healthy, natural, and organic

Nova Kombucha Beverages

Allegations: Misleadingly marketing products as “good for you” and promoting “health, balance and goodness” when they contain alcohol and consuming alcohol causes health problems

KeVita Kombucha Beverages

Tribucha Kombucha

Allegations: Falsely marketing beverages as non-alcoholic when they contain more alcohol than is allowed for non-alcoholic beverages

Health-Ade Kombucha

Health-Ade Kombucha Drinks

Health-Ade Kombucha Beverages

Flying Embers Hard Beverages

Allegations: Misleadingly fortifying alcoholic beverages with vitamin C, antioxidants, probiotics, and adaptogens and marketing that the beverages provide healthful benefits, in violation of federal regulations

Health-Ade Beverages

Allegations: Misleadingly marketing beverages as healthy when the high amount of added sugar in them increases the risk of health problems, including metabolic disease, cardiovascular disease, diabetes, liver disease, and…

Probiotics: What You Need to Know

Hype or miraculous cure-all?