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Matrix Essentials and L’Oreal Keratindose Products

Class Action

Matrix Essentials and L’Oreal Keratindose Products

In January 2017, a class-action lawsuit was filed against L’Oreal and Matrix Essentials for allegedly falsely marketing Matrix Biolage Keratindose Pro-Keratin + Silk Shampoo, Pro-Keratin + Silk Conditioner, and Pro-Keratin…

Suave Professionals Keratin Smoothing Kit

Class Action

Suave Professionals Keratin Smoothing Kit

March 2016: The Seventh Circuit Court of Appeals affirmed the district court’s decision to approve the settlement. July 2014: A federal judge approved the settlement to this lawsuit. February 2014:…

TRESemmé Keratin Hair Shampoos

Class Action

TRESemmé Keratin Hair Shampoos

In November and December 2020, multiple class-action lawsuits were filed against Unilever and Conopco for allegedly falsely representing that TRESemmé keratin hair shampoos – including the Smoothing Shampoo and the…

Suave Professionals Keratin

Class Action

Suave Professionals Keratin

An August 2012 class action against Unilever alleges that it falsely advertised its Suave Professionals Keratin Infusion 30 Day Smoothing Kit as a product that would smooth hair and coat…

Suave Professionals Keratin Infusion 30-Day Smoothing Kit

Ad Alert

Suave Professionals Keratin Infusion 30-Day Smoothing Kit

According to a lawsuit, Suave marketed its Keratin Infusion 30-day Smoothing Kit as formaldehyde-free and safe when it actually contained a chemical called “DMDM Hydantoin, a chemical that is known…

EverSleek KeratinCaring Hair Products

Class Action

EverSleek KeratinCaring Hair Products

September 2020: A federal judge dismissed the complaint concluding that a “simple reading” of the ingredients list and other statements on the product label make it clear that the hair…