Four Loko Labels Get a Makeover

Agency wants consumers to know how much alcohol really is in Four Loko.

Eat Your Way to Better Health: Food & Health Claims

“Contains antioxidants” “Clinically Proven to Enhance Immune System” “Balances Digestive Health” Who wouldn’t want to eat their way to better health?  Ads and labels for food and beverage products today…

POM’s Pomegranate Wars

Labeling, healing claims at issue in two court battles.

YumEarth Organics Pops

You may be very, very surprised to learn what’s missing in this company’s “very very cherry” pops.

POM vs. Coke: Supreme Court’s Juicy Ruling

Supreme Court rules on POM juice labeling issue.

Nature Valley Brand Granola Bars

Chiquita Bananas

The Doom that Came to Kickstarter

Crowdfunding board game project creator settles FTC charges he gamed backers in first agency action on site.

KIND’s Snack Bars

Capri Sun 100% Juice Beverages

TAKEDOWN: Feds Move against Vemma

FTC alleges Vemma is a pyramid scheme and freezes assets.

Ad Watchdog Issues Warning about E-Cigarette Marketing

Review Finds Widespread Problems MADISON, CONN. September 2, 2015 — Consumers eager to try out e-cigarettes need to be wary of the flood of questionable ad claims on the Internet…

Know Your Nopalea: What is the True Cost of this Wellness Drink?

https://truthinadvertising.org/wp-content/uploads/2014/06/Nopalea1.mp41.mp4 These ads for Nopalea by TriVita claim that this “wellness drink” will help reduce inflammation and rid you of pain. Such claims probably run afoul of FDA laws. Nopalea touts the…

Chobani Simply 100

Let the yogurt wars commence.

POM Wonderful

How “crazy healthy” can a drink loaded with sugar really be?

Is Cheerios Protein Misleading Consumers?

New class-action lawsuit accuses General Mills of deceptively marketing Cheerios.

Bloom Nutrition Greens & Superfoods Powder

TINA.org digs into viral TikTok product’s bloating claims.

Is Chiefnana Offering a Golden Opportunity?

For over a year, Chiefnana has been sending this e-mail trying to get recipients to invest in a supposed gold mining operation in Africa. Odds are that if you send…

Dole Products

Allegations: Misleadingly marketing products as healthy

Splash Refresher Sparkling Water

Products contain some surprising ingredients for a drink advertised as “like water.”