Federal Laws Governing Ads Consumer Basics Federal Laws Governing Ads There are many federal laws that regulate advertisements in some way or another.
Product Placement Consumer Basics Product Placement Products that pop up in movies and television shows are often there for specific advertising reasons.
Multilevel Marketing v. Pyramid Schemes Consumer Basics Multilevel Marketing v. Pyramid Schemes What’s the difference?
Greenwashing Consumer Basics Greenwashing If you want to save the planet, you’re going to need to do more than rely on advertisers’ environmental claims.
Free Doesn’t Usually Mean Free Consumer Basics Free Doesn’t Usually Mean Free There’s lots of strings attached to offers of free products and services.
How Causewashing Deceives Consumers Consumer Basics How Causewashing Deceives Consumers For decades, brands have been supporting causes — or rather pretending to support causes — to boost sales.
Deceptive Marketing 101: Recyclable Claims Consumer Basics Deceptive Marketing 101: Recyclable Claims How products marketed as “recyclable” end up in landfills.
What to Know about Subscription Offers Consumer Basics What to Know about Subscription Offers Risk free trials may lead to repeated, unwanted charges to your credit card.
Sweepstakes & Prizes Consumer Basics Sweepstakes & Prizes Sweepstakes and lotteries may be scams in disguise.
Celeb Endorsements Consumer Basics Celeb Endorsements Why is your favorite celebrity attracted to that specific product?
U.S. Department of Justice Consumer Basics U.S. Department of Justice The U.S. Department of Justice (DOJ), which is led by the Attorney General, is the federal executive department responsible for enforcing federal laws. Among other things, it works with other…
Talking to Kids about Deceptive Advertising Resources Talking to Kids about Deceptive Advertising Teach your children well, about ads.
Engagement Marketing Consumer Basics Engagement Marketing How companies get us to engage and form a relationship with the brand or product they are selling.
Pyramid Scheme? The 7 Definitive Questions to Ask Consumer Basics Pyramid Scheme? The 7 Definitive Questions to Ask Know the answers to these questions to be sure that MLM isn’t a pyramid scheme.