Secret ‘Aluminum Free’ Deodorant Ad Alert Secret ‘Aluminum Free’ Deodorant Why is Secret making a big deal out of something that is true of all deodorants?
Native Deodorant Ad Alert Native Deodorant NAD finds evidence lacking to support claims to absorb moisture and protect against underarm wetness.
Tom’s of Maine’s ‘Naturally Dry’ Deodorant Ad Alert Tom’s of Maine’s ‘Naturally Dry’ Deodorant It’s the “natural” deodorant whose sole active ingredient is not natural.
Lume Deodorant’s ‘Aluminum-Free,’ ‘Clinically Proven’ Odor Control Claims Ad Alert Lume Deodorant’s ‘Aluminum-Free,’ ‘Clinically Proven’ Odor Control Claims Consumers should sweat these claims.
Princeton Consumer Research Ad Alert Princeton Consumer Research The bottom line? PCR works with companies to arrive at their desired results.