The Scoop on Social Media Influencer Disclosure Requirements Consumer Basics The Scoop on Social Media Influencer Disclosure Requirements What kind of disclosure is necessary for social media influencer marketing?
What Does Made in the USA Really Mean? Consumer Basics What Does Made in the USA Really Mean? When does a product truly meet the requirements for a Made in USA label?
Federal Trade Commission Consumer Basics Federal Trade Commission The Federal Trade Commission (FTC), which was created in 1914, is a federal agency that is tasked with promoting consumer protection. One of the central ways it does this is…
Sweepstakes & Prizes Consumer Basics Sweepstakes & Prizes Sweepstakes and lotteries may be scams in disguise.
Federal Laws Governing Ads Consumer Basics Federal Laws Governing Ads There are many federal laws that regulate advertisements in some way or another.
Product Placement Consumer Basics Product Placement Products that pop up in movies and television shows are often there for specific advertising reasons.
Celeb Endorsements Consumer Basics Celeb Endorsements Why is your favorite celebrity attracted to that specific product?
The Fine Print – Read It Consumer Basics The Fine Print – Read It What the ad giveth, the fine print is not supposed to taketh away.