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Network Advertising Initiative

Consumer Basics

Network Advertising Initiative

The Network Advertising Initiative (NAI) is a self-regulatory coalition of online advertising companies, including AOL Advertising, Google, Microsoft Corporation, and Yahoo! Inc.  The organization was established in 2000 amid increasing…

Federal Trade Commission

Consumer Basics

Federal Trade Commission

The Federal Trade Commission (FTC), which was created in 1914, is a federal agency that is tasked with promoting consumer protection.  One of the central ways it does this is…

Digital Advertising Alliance

Consumer Basics

Digital Advertising Alliance

The Digital Advertising Alliance (DAA) is a self-regulatory organization for online behavorial advertising, or OBA.  The DAA is made up of several large media and marketing associations, including the American…

Econsumer.gov

Consumer Basics

Econsumer.gov

Econsumer.gov, which was established in 2001, is a website where consumers can file complaints about online and related transactions with foreign companies.