Tom’s Wicked Fresh! Mouthwash Class Action Tom’s Wicked Fresh! Mouthwash Allegations: False natural claims
Tom’s Activated Charcoal Toothpastes Class Action Tom’s Activated Charcoal Toothpastes Allegations: Misleadingly marketing products as safe and gentle whitening toothpastes when charcoal is abrasive to enamel and gums
Hello Kids Fluoride Rinses Class Action Hello Kids Fluoride Rinses Allegations: Deceptively marketing candy- and fruit-flavored mouth rinses as safe for children when fluoride mouth rinses are not safe for children younger than 6 years old
Tom’s Simply White Mint Paste, Tom’s Wicked Cool! Anticavity Toothpaste, and Tom’s Silly Strawberry Anticavity Toothpaste Class Action Tom’s Simply White Mint Paste, Tom’s Wicked Cool! Anticavity Toothpaste, and Tom’s Silly Strawberry Anticavity Toothpaste Allegations: Marketing products as safe, healthy, natural, and effective
Tom’s of Maine Kid’s Natural Fluoride-Free Silly Strawberry Toothpastes Class Action Tom’s of Maine Kid’s Natural Fluoride-Free Silly Strawberry Toothpastes Allegations: Failing to disclose that products contain, or are at risk of containing, lead and arsenic
Tom’s of Maine Fluoride-Free Antiplaque & Whitening Toothpaste Class Action Tom’s of Maine Fluoride-Free Antiplaque & Whitening Toothpaste Allegations: Falsely marketing toothpaste as “antiplaque” when none of the ingredients reduce, prevent or remove plaque