Tom’s Simply White Mint Paste, Tom’s Wicked Cool! Anticavity Toothpaste, and Tom’s Silly Strawberry Anticavity Toothpaste Class Action Tom’s Simply White Mint Paste, Tom’s Wicked Cool! Anticavity Toothpaste, and Tom’s Silly Strawberry Anticavity Toothpaste Allegations: Marketing products as safe, healthy, natural, and effective
Tom’s of Maine Kid’s Natural Fluoride-Free Silly Strawberry Toothpastes Class Action Tom’s of Maine Kid’s Natural Fluoride-Free Silly Strawberry Toothpastes Allegations: Failing to disclose that products contain, or are at risk of containing, lead and arsenic
Tom’s of Maine Natural Claims Class Action Tom’s of Maine Natural Claims In October 2016, a class-action lawsuit was filed against Colgate-Palmolive and Tom’s of Maine for allegedly falsely marketing Tom’s of Maine products as “natural” when they actually have synthetic and…
Tom’s of Maine Fluoride-Free Antiplaque & Whitening Toothpaste Class Action Tom’s of Maine Fluoride-Free Antiplaque & Whitening Toothpaste Allegations: Falsely marketing toothpaste as “antiplaque” when none of the ingredients reduce, prevent or remove plaque
Hello Kids Fluoride Rinses Class Action Hello Kids Fluoride Rinses Allegations: Deceptively marketing candy- and fruit-flavored mouth rinses as safe for children when fluoride mouth rinses are not safe for children younger than 6 years old