DSSRC’s Arbonne Decision Gets It Wrong Blog DSSRC’s Arbonne Decision Gets It Wrong Council blesses MLM’s use of unsubstantiated earnings claims.
So You Say Your MLM Offers “Supplemental Income” – What Does That Mean? Blog So You Say Your MLM Offers “Supplemental Income” – What Does That Mean? Exploring the MLM industry’s latest pivot.
MLM Income Disclosures: When Average Does Not Equal Typical Blog MLM Income Disclosures: When Average Does Not Equal Typical Pyramid scheme experts explain how MLM income disclosures can be deceptive.
FTC Staff Urge MLMs Not to Rely on Industry Income Disclosure Guidance Blog FTC Staff Urge MLMs Not to Rely on Industry Income Disclosure Guidance Advisory opinion letter raises “serious concerns” with self-reg group’s guidance.
Deceptive Income Claims – How Not to Market Your MLM Business Blog Deceptive Income Claims – How Not to Market Your MLM Business How income claims, even truthful ones, can be deceptive when marketing the MLM business opportunity.
Do MLM Earnings Statements Constitute Deceptive Advertising? Blog Do MLM Earnings Statements Constitute Deceptive Advertising? Despite the availability of the data, MLM earnings statements fail to disclose crucial information to recruits, writes guest blogger William Keep.
Jeunesse Income Disclosure Raises More Questions than Answers Blog Jeunesse Income Disclosure Raises More Questions than Answers Not a lot of people are making much money.
Content Confusion in an Era of Fake News Blog Content Confusion in an Era of Fake News Study demonstrates that effectively designed native advertising disclosures can decrease consumer deception.
TINA.org to Nerium: Take Down Questionable Health and Income Claims Blog TINA.org to Nerium: Take Down Questionable Health and Income Claims Watch for #NeriumTruth social media campaign exposing company’s inappropriate health and income claims.
The FTC Needs to Update Its .com Disclosures Guidance Blog The FTC Needs to Update Its .com Disclosures Guidance TINA.org submits a comment to the FTC urging it to update its .com Disclosures guidance to help rein in deceptive marketing.
Does Mary Kay Think It’s Above the Law? Blog Does Mary Kay Think It’s Above the Law? MLM making deceptive claims after several warnings.
MLMs Need to be Included in FTC’s Business Opportunity Rule Blog MLMs Need to be Included in FTC’s Business Opportunity Rule TINA.org files comment in support of applying rule to direct selling industry.
FTC Chairwoman Creates Framework for MLM Regulatory Environment Blog FTC Chairwoman Creates Framework for MLM Regulatory Environment FTC Seeking to Clean up the MLM Industry
The Direct Selling Association on Pyramid Schemes: Truth and Truthiness Blog The Direct Selling Association on Pyramid Schemes: Truth and Truthiness Guest blog by Peter Vander Nat and William Keep.
#RealDirectSellers Don’t Obtain Financial or Time Freedom Blog #RealDirectSellers Don’t Obtain Financial or Time Freedom Trade organization campaign features deceptive income claims.
Time Freedom Is The New Financial Freedom Blog Time Freedom Is The New Financial Freedom Why the MLM industry should avoid the term.
TINA.org Hits Up the Marketing Conference Circuit Blog TINA.org Hits Up the Marketing Conference Circuit TINA.org hits the road to keep current on marketing trends and promote truthful advertising.
#NeriumTruth Campaign Summary Blog #NeriumTruth Campaign Summary A recap of TINA.org pressuring Nerium to #GetReal
5 Takeaways from #NAD2021 Blog 5 Takeaways from #NAD2021 Checking in on the system of self-regulation in the ad industry.