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Marketing Tactic

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Nutrafol Health Claims

Evidence

Nutrafol Health Claims

TINA.org investigated Nutrafol and found that it advertises its supplements as “medical-grade” and “clinically proven” to increase hair growth and prevent hair loss, as well as able to balance hormones…

Nutrafol Influencer Database

Evidence

Nutrafol Influencer Database

The following is a sampling of more than 30 social media influencer ads for Nutrafol published since June 1, 2022 in which the influencers failed to clearly and conspicuously disclose…

Roblox Brand Avatar Influencers

Evidence

Roblox Brand Avatar Influencers

During its investigation of Roblox, TINA.org compiled a sampling of more than 20 avatar influencers (i.e., Roblox avatars created by social media influencers) failing to disclose their material connections to…

Virtual Influencers Database

Evidence

Virtual Influencers Database

A 2019-2020 TINA.org investigation into the emerging use of virtual influencers in social media marketing has catalogued a sampling* of 28 virtual influencers ranging from the human-like to the overtly…

USANA Influencer Marketing Database

Evidence

USANA Influencer Marketing Database

A 2021 TINA.org investigation found that numerous USANA-sponsored athletes advertise company products on their social media accounts without clearly and conspicuously disclosing their material connection to the company in violation…