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Marketing Tactic

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7-Eleven’s Recyclable Claims

Class Action

7-Eleven’s Recyclable Claims

Allegations: Misleadingly marketing products as recyclable when they are made of plastics that are not recyclable in many municipal recycling facilities

Bubble Yum

Class Action

Bubble Yum

Allegations: Misleadingly marketing products as high quality and sustainable, and claiming the brand is transparent about its ingredients

Royal Dutch Airlines

Class Action

Royal Dutch Airlines

Allegations: Misleadingly marketing that the airline uses sustainable biofuel and that consumers who purchase carbon credits in its CO2ZERO program offset the environmental impact of flying

United Airlines

Class Action

United Airlines

Allegations: Misleadingly marketing that the airline uses “Sustainable Aviation Fuel” and will be “100% green” and “[c]arbon neutral by 2050”

The Period Company

Class Action

The Period Company

Allegations: Falsely marketing products as “waste-free,” “non-toxic,” “sustainable,” and “kind to the user and the Planet”

o.b. Organic Tampons

Class Action

o.b. Organic Tampons

Allegations: Falsely marketing products as organic and free from chemicals that harm people and the environment

Igloo Coolers

Class Action

Igloo Coolers

Allegations: Falsely marketing products as biodegradable, made with recycled materials, and made in the USA

Charmin Toilet Paper

Class Action

Charmin Toilet Paper

Allegations: Falsely marketing that the brand “Keep[s] Forests as Forests” and protects, grows and restores trees

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