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TaylorMade ROCKETBALLZ Fairway Woods

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TaylorMade ROCKETBALLZ Fairway Woods

TaylorMade claimed that “the average golfer picked up about 17 yards with the ROCKETBALLZ 3-Wood,” a golf club made by the company. The National Advertising Division (NAD) is the advertising…

Callaway Razr Fit Xtreme driver

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Callaway Razr Fit Xtreme driver

Golf club maker Callaway said that their Razr Fit Xtreme driver was the “longest driver in golf” in print and web advertisements. Callaway tested five drivers to back up its…

Toying with Gender Marketing

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Toying with Gender Marketing

Not all girls like to play with dolls. What’s a race car girl to do when her favorite toys are marketed towards boys?